happiness is perfume
Meanwhile, the advertisers’ goal is
to get you
to buy products. This is obvious
enough; the
insidious part is that if you’re
generally content
with your life, you won’t feel
compelled to buy
much. To get you to buy, advertisers
intentionally do everything they can
to
convince you that something is
missing in your
life, and if you were just prettier,
had whiter
teeth, used a different laundry
detergent, or
whatever, then people would like you
better.
They try to convince you that
something is
wrong in your life now, but if you
buy their
product, it will fix it, and then
you’ll be happy.
They get you coming and going: they
tell you
you’re inadequate and shouldn’t be
happy, and
then they give you a solution that
will never
make you happy. The more you watch or
listen, the harder it is to be happy.
These
messages make a difference, so
protect
yourself from them as much as you
can. Use
an ad blocker on your web browser. If
you
listen to commercial radio, switch
stations
when the commercials come on. If you
watch
tv, at least mute the commercials, or
better,
watch a recording and skip past them.
Better
still, stop watching tv. Most of the
shows are
also designed to make you unhappy so
you’ll
buy more of the advertisers’
products.
If this all sounds too hard, just try
it for a week
and see if you feel more peaceful and
content.
It’s much easier to be happy without
all those
negative messages
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